Dec 10 2008 by Aled Blake, Western Mail
A DEVICE which its designer hopes could save thousands of bras from the bin while saving money for their owners has been launched.
Women are often forced to throw away expensive underwear just because the underwire has broken through the bra, but Bra Angel has been designed to permanently repair bras.
The creation, which works by pushing a cap onto the underwire in a process that takes seconds, captured the imagination of judges at last month’s British Invention Show, where it won double gold, coming first in the consumer category before being named the invention of the year.
It was subsequently chosen from more than 200 inventions to feature on GMTV and the BBC’s The One Show.
Bra Angel is the idea of South Wales-based entrepreneur Scott Dutton. “I came up with it after my wife Laura complained – again – about the underwire poking through her bra,” he said.
“They are not cheap, often costing over £30, and people just don’t have that sort of money these days.
“I also wanted to come up with a way of allowing women to keep what might have been their favourite piece of underwear from going in the bin.
“We only went to the British Invention Show to soft launch the product, but we were blown away by the interest we received. It was seen by many as a unique invention and innovation in many ways.
“Bra Angel is already selling well through the company’s website, but now we are talking with retailers in order to have it stocked in high street shops.”